Earth Countdown

EARTH COUNTDOWN™ is one of our top projects in China. KEYING Media, our joint venture with CCTV, the Chinese TV, organizes unique trips to the hot spots of the world. Our mission is to build up the awareness of executive business people in China about the global warming. The majority of scientists agree that global warming is real. It is already happening also in China. Glaciers are melting, plants and animals are being forced from their habitat, and the number of severe storms and droughts is increasing.

And we know that it is a result of our activities, not a natural occurrence. China has already agreed to invest in clean energies and abmitted its moral obligation.

KEYING, IWAYS and INTERFACE support this policy by managing the project “EARTH COUNTDOWN™” working for a higher awareness of business executive in China. We are convinced that there is no doubt we all can solve this problem. It is not only a task of nations, it is an obligation for each of us. Small changes to daily routine will add up to big differences in helping to stop global warming.  Therefore we believe, that everybody has to take action.

EARTH COUNTDOWN™ brings decision makers to places where you can see and feel the impacts of the global warming. We connect business people to researchers, we link governmental executives to managers. And we work globally, utilizing our BRIDGING the GAPS™ approach, our IWAYS network and the link to CCTV to explain the business executive that their decision will make the difference in helping to stop the global warming. They are multiplicators, their decision will change the attitude of their companies and their employees, their decision will change the products they sell, their decision and actions are most important. EARTH COUNTDOWN™ is a mediator for this process.